down the digital rabbit hole


Every month or so I become obsessed with an individual or brand. The obsession lasts about two weeks, during which I learn learn everything I can about my subject. It's like Anthropology 101 with a personal twist. 

Pharrell Williams, Jenna Lyons, Mary Kate + Ashley Olsen, Beyonce, Shake Shack, and and the New York Times' Sunday Routine series have all been recent obsessions. Each embodies something that I admire - tenacity, vision, sense - and each inhabits their own space in the world.

They're aren't copycats. If anything, they're the ones always being copied.

It's funny because I can always tell when an obsession is about to begin. I read one article or see a particular quote and BAM. It's like a digital rabbit hole and there's no telling when it'll end.

This month I'm interested in the following: Everlane's Michael Preysman, San Francisco's Color Factory, and Taylor Swift. Duh. Who knows where this will go.