Before this site that you're on right now, I had a Tumblr that I used to document my thoughts. It was low-key and very all-over-the-place as far as content goes. I interviewed interesting people and interspersed throughout were memes, quotes, and pictures of Paris.
When I started fresh with Say Hello to the City, I knew my content would need to be more "on brand" and less sporadic. While I've learned quite a bit from running this site, the biggest lesson I've learned is that having an online presence (whether that be a website or just a really active Instagram) is important because you never know who's reading.
I wrote a guide to Des Moines a few years ago and it seems like people still reference it. When I receive random emails in my inbox, it's usually because of that guide. And, boy, have I received some emails! Like, one time, Emily Henderson, asked me for hotel recommendations in Downtown Des Moines. Or just earlier today, someone from Pinterest's HQ reached out about small businesses who use Pinterest here in town. WHAT?!
These sort of opportunities don't happen to everyone and they definitely wouldn't be happening to me if I wasn't consistently churning out content. By having a constant web presence, I've found myself on some sort of platform and when you're on a platform, guys, people notice you and opportunities come your way that otherwise wouldn't.
The Internet (and social media, too) have changed the art of networking. It's so, so easy to shoot someone a message asking for advice and often, they're happy to help you! I don't often need home decor advice, but if I ever do need it, I wouldn't hesitate to email Emily. Why not?
Bottom line: being a creator with regularly scheduled posts is never going to look bad. And having that presence online makes it easier for interesting stuff to happen. Like, hotel questions from Emily or inquiries from Pinterest HQ. The Internet has rid the world of the idea of "the stranger."
Because if you think about it, I'm not friends with Emily Henderson, but we're not really strangers either. You know?